For a Tracksmith collaboration with Puma and Pushkin Industries, I oversaw all copy and content across partner platforms. This included the photo and video shoot, a podcast presented by Malcolm Gladwell, and live show at the World Championships. The narrative for the campaign centered on Speed City and the 1968 Olympic protests for racial justice. I worked hard to ensure our storytelling reflected a deep understanding of diversity, equity and inclusion.

To support Tracksmith’s belief that running is a creative outlet, I conceived and created the Tracksmith Fellowship, an annual grant that highlights diverse artists in the running community. The Fellowship earned Tracksmith recognition as a 2021 Fast Company Brand that Matters along with ongoing media coverage for Fellows and content creation opportunities.

As part of the ongoing effort to develop unique, inspiring content for our Journal, I ideated storylines and commissioned work. Of note, I worked with renowned economist and amateur runner Emily Oster to write a data-driven story on running. The piece was published on our platforms and re-published on Parent Data, reaching thousands of parents and potential new customers.